
Campaign Period: Sep - Nov 2026



Stride. Serve. Lead. is passing pre-loved sports shoes forward to young athletes in the Philippines, with Team Cicada as our 2026 beneficiary partner.

Every Pair Has a Story. Help Write the Next Chapter.
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About the Campaign
Pass The Pair Forward is a community initiative by Stride. Serve. Lead. that gives pre-loved sports shoes in good condition a second life. For our 2026 campaign, Team Cicada is our main beneficiary partner, helping connect donated shoes with young athletes and communities in the Philippines where they can continue to be used.
Many children quickly outgrow their sports shoes, while others replace footwear that may still have plenty of life left in it. Pass The Pair Forward brings these two realities together—encouraging responsible reuse while helping more young people participate in sport with suitable footwear.
With the support of individuals, families, schools, sporting communities and businesses, each donated pair can continue its journey with someone else.
Every pair has a story. Pass yours forward and help write its next chapter.

With Coach Ben of Team Cicada, our 2026 beneficiary partner.
Meet Our Donors


Glenda Chong - Newscaster
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"I'm happy to pass my pair forward and be part of creating more opportunities for children through sport."
Paul Sng - Newscaster & Sports Commentator
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"A pair of shoes may seem like a small gift, but it can be a meaningful step towards giving a child the opportunity to enjoy sport."


Philippe Ng - Student
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"Being able to share is truly a blessing."
Ashley Tan - Student
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"I am grateful for the fun, friendship and lessons sport has given me. One step at a time, I am now passing my shoes on."


Jeremy Chiang - Former National Footballer
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"Sport has given me so much, and these shoes still have more to give. I'm glad to pass them forward to the next generation."
Serene Loong - Fractional Chief Marketing Officer
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"These shoes have carried me through many miles. I hope their next journey helps another young athlete go even further."


Jamie Goh - Student
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"It feels good knowing my shoes can have a new journey."
C. T. - Student
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"I hope these shoes help someone discover their love of sport."


Ariel Kwan - Student
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"I'm happy to share my shoes and give them a new journey."
Ashton Kwan - Student
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"I hope these shoes bring another young athlete the chance to play."
Ashley
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"I am greatful for the fun, friendship and lessons sport has given me. One step at a time, I am now passing my shoes on."
Philippe Ng
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"Being able to share is truly a blessing."



